Investment Strategies

At JC Sterling, we offer investors access to expertly curated real estate opportunities designed to deliver strong, sustainable returns. Our strategy focuses on identifying underperforming or high-potential assets where we can apply value-add initiatives to unlock growth.

Through meticulous market analysis and hands-on asset management, we reposition properties to maximize income, optimize efficiency, and increase overall value. We are committed to adapting to market changes while safeguarding investor interests, leveraging our deep industry experience to create resilient and profitable portfolios.

10-15%

Target Net IRR

3-5 Year

Business Plans

£5-20m

Investment

Office to residential conversions
Upgrading existing buildings

Add value through repositioning,
planning, refurbishment

10-15%

Target Net IRR

3-5 Year

Business Plans

£5-20m

Investment

Refurbishment and conversion to alternative uses

‘Brown’ to ‘Green’ conversions – improve EPC to A or B – Refurbish to ‘Core’

Targeting Central London office properties currently mis-priced

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